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Cinemagraphs: Shaping of time
A cinemagraph combines still photography with active video to create an image partly still and partly moving
Cinemagraph is a new technic used on social media to capture the attention of the viewer through the suspension of time with open-ended meaning. It is hypnotic
A cinemagraph is viewed on average 4 to 5 times on social media
According to a study featured on MarketingProfs, “72% of email marketers who have used animated GIFs or cinemagraphs have recorded higher transaction-to-click rates, compared with bulk emails to the same customers.”The effect was felt on Facebook, too; engagement rates increased by 85% with cinemagraph social ads, versus the 0.83% increase in still image ads
THE STUDIO
This CINEMAGRAPH was made out of a video
during a fashion editorial shoot for "Fucking young"
direction : Isabelle Grosse-Mileo
model : Marcellin Boyer
animation technic : Tom Yanowitz
DIOR SHOW SS19
produced by Bureau Betak
This CINEMAGRAPH was made out of a single photograph shot before the SS19 haute couture fashion show
direction and photograph : Isabelle Grosse-Mileo
model : Adut Akech
animation technic : Tom Yanowitz
MAKE UP MOMENTS
These CINEMAGRAPH videos were made out of short videos shot during a makeup session
direction : Isabelle Grosse-Mileo
model : Monica Mom
MUA : Elisa Verdon
animation technic: Tom Yanowitz
BLOWING IN THE WIND
These CINEMAGRAPHS were shot in Isabelle Mileo's studio
direction : Isabelle Grosse-Mileo
model (blue background) : Jeanne Mary
model (orange background ) Margaux Congar
animation technic : Tom Yanowitz
SITUATIONS SHOW FW19
This CINEMAGRAPH was made out of a single photograph, backstage at the FW19 fashion show
direction and photograph : Isabelle Grosse-Mileo
animation technic : Tom Yanowitz
THE MAGICIAN
These cinemagraphs were created using the same video. One gives a sense of a continuous and infinite movement while the other marks a brief stop in time
direction : Isabelle Grosse-Mileo
model : Marcellin Boyer
animation technic : Tom Yanowitz
THE HUMAN CLOCK
This CINEMAGRAPH was shot in Isabelle's studio
direction : Isabelle Grosse-Mileo
model : Lisa
animation technic : Tom Yanowitz
in collaboration with Yogaveclisa.com and Wellness Wave
A POWDER ROOM GUY
This CINEMAGRAPH was made from a photograph of the Isabelle's series Powder Room Guys
direction : Isabelle Grosse-Mileo
model : Emmanuel Berthelot
animation technic : Tom Yanowitz
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