Cinemagraphs: Shaping of time

A cinemagraph combines still photography with active video to create an image partly still and partly moving  

Cinemagraph is a new technic used on social media to capture the attention of the viewer through the suspension of time with open-ended meaning. It is hypnotic

A cinemagraph is viewed on average 4 to 5 times on social media

According to a study featured on MarketingProfs, “72% of email marketers who have used animated GIFs or cinemagraphs have recorded higher transaction-to-click rates, compared with bulk emails to the same customers.”The effect was felt on Facebook, too; engagement rates increased by 85% with cinemagraph social ads, versus the 0.83% increase in still image ads

THE STUDIO

This CINEMAGRAPH was made out of  a video

during a fashion editorial shoot for "Fucking young"

direction : Isabelle Grosse-Mileo

model : Marcellin Boyer 

animation technic : Tom Yanowitz

DIOR SHOW SS19

produced by Bureau Betak

This CINEMAGRAPH was made out of a single photograph shot before the SS19 haute couture fashion show

direction and photograph : Isabelle Grosse-Mileo

model : Adut Akech

animation technic : Tom Yanowitz

MAKE UP MOMENTS

These CINEMAGRAPH videos were made out of short videos shot during a makeup session

direction : Isabelle Grosse-Mileo

model : Monica Mom

MUA : Elisa Verdon

animation technic: Tom Yanowitz

BLOWING IN THE WIND

These CINEMAGRAPHS were shot in Isabelle Mileo's studio

direction : Isabelle  Grosse-Mileo

model (blue background) : Jeanne Mary

model (orange background ) Margaux Congar

animation technic : Tom Yanowitz

SITUATIONS SHOW FW19

This CINEMAGRAPH was made out of a single photograph, backstage at the FW19 fashion show

direction and photograph : Isabelle Grosse-Mileo

animation technic : Tom Yanowitz

THE MAGICIAN

These cinemagraphs were created using the same video. One gives a sense of a continuous and infinite movement while the other marks a brief stop in time

direction : Isabelle Grosse-Mileo

model : Marcellin Boyer 

animation technic : Tom Yanowitz

THE HUMAN CLOCK

This CINEMAGRAPH was shot in Isabelle's studio

direction : Isabelle Grosse-Mileo

model : Lisa

animation technic : Tom Yanowitz

in collaboration with Yogaveclisa.com and Wellness Wave

A POWDER ROOM GUY

This CINEMAGRAPH was made from a photograph of the Isabelle's series Powder Room Guys

direction : Isabelle Grosse-Mileo

model : Emmanuel Berthelot

animation technic : Tom Yanowitz

© 2020 ISABELLE GROSSE-MILEO

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